u/NextPower007

I run a small UK e-commerce store and my conversion rate feels terrible.

Last week:

2,025 sessions

255 add to carts

107 reached checkout

39 orders

Overall conversion: ~1.9%

So people are adding products to cart, but a lot disappear before purchasing.

I’m running Meta ads, selling products around the £25–£50 range.

I want the brutally honest version. Roast my funnel. 😂

Is this actually a bad conversion rate? Is my website the problem, my checkout, pricing, trust, or am I simply sending crappy traffic from Meta?

If you were me, what would you fix first?

Don't be nice tell me what looks wrong.