u/NicknameKenny

I have this short snippet downloaded but cannot remember where I got it. I love it and would like to attribute it: "Interviewer: Say that you decide that you're going to conduct maybe eight interviews over the course of a couple weeks.

I'd like to better understand your preparation process.

How much are you trying to standardize those conversations and what are you doing to get

the most out of that time with a user of your product?

Speaker:  So let's touch upon that standardization question first.

I think one thing that's very important with interviews is that we don't want to have an

interview script ever.

We want to have an interview guide and there's a very particular reason why we don't want

to over standardize our interviews and that is that, and I've written an article about

this once, is that the magic moment in interviews or moments is always in the follow up question.

That's where the magic lies.

And those follow up questions, by the way, are never in your interview guide and they're

certainly not in an interview script, which is overly standardized.

Those are questions that come up organically because of the responses that you got and

because you were listening to the person you're talking to.

So first of all, we don't want to over standardize our interview.

Second of all, it always comes back to the goals that we have"