u/No-Brilliant-2306

While eating at McDonald's in Germany, I noticed something unusual on the current "Mission: World Menu" paper bags. Every bag has the exact same GPS coordinates printed on it: 📍46.02311° N, 7.74836° E Alongside the coordinates are the codes: LOC 12 GDS 14 OPS GA I bought two bags, and both have identical coordinates and codes. The coordinates point to the Swiss Alps, near the Matterhorn, but not to a McDonald's restaurant or any obvious landmark. I searched online but couldn't find any explanation. Does anyone know if this is an internal production reference, a designer's Easter egg, or if there's a story behind these coordinates? I've attached photos of both sides of the bag for reference.

While eating at McDonald's in Germany, I noticed something unusual on the current "Mission: World Menu" paper bags. Every bag has the exact same GPS coordinates printed on it: 📍46.02311° N, 7.74836° E Alongside the coordinates are the codes: LOC 12 GDS 14 OPS GA I bought two bags, and both have identical coordinates and codes. The coordinates point to the Swiss Alps, near the Matterhorn, but not to a McDonald's restaurant or any obvious landmark. I searched online but couldn't find any explanation. Does anyone know if this is an internal production reference, a designer's Easter egg, or if there's a story behind these coordinates? I've attached photos of both sides of the bag for reference.