Client is always panicking
I need advice I’m in PR. I have a very difficult client who I’ve only been working with for 6 months. We get along personally really well but he has a major ego problem professionally. In the first three months of working together I secured 40 press placements for them including a feature story in southern living and two inclusions in Forbes. I was pretty proud of our first quarter together but he was not happy. He said he wanted more strategic focus on marketing activations, awards applications, national storytelling, etc. so for the past three months I’ve been shifting my focus there. Every week he sends me another article that he’s mad he wasn’t included in or points out another problem he has with me and I’m growing super exhausted of it. It’s a lot of passive aggression too. A lot of his goals are veryyyy North Star goals that will take more than 6 months of a PR relationship to accomplish and I’ve told him that several times but he doesn’t seem to care. He wants overnight acclaim and accolades. How should I best manage this