Why Do People Trust Media Coverage More Than Ads?
Noticed something interesting lately — people scroll past ads in seconds, but if the same brand gets featured in a news article or media platform, suddenly it feels more trustworthy.
I think it’s because media coverage feels earned, while ads feel bought.
A paid ad says:
“Trust us.”
A media feature says:
“Others trust them too.”
Especially for startups and online brands, one good media mention can sometimes build more credibility than running ads for weeks.
What do you trust more as a consumer — ads or media coverage?