Careless branding strategy question
I am fully aware this may be subjective, but I thought I'd ask anyway.
What I've noticed is that the basic branding of a genuinely good product, makes the product feel more "premium" or "effective". It is almost like "I don't care about my branding, my product is good enough"
For example, many companies have very terrible branding, but an incredibly good product. I mainly see this in niches where the target demographic is not regular people and more tech oriented, utilities, tools, etc. And so people still buy the product even if the branding is subpar. A good example is TVU Networks. They offer proprietary technology with very minimally creative brand design and do not have a very creative brand presence online. Possibly due to the nature of business, but surely with the amount of money they make from their equipment you'd at least want your brand to stand out?
I just wanted to hear everyone else's opinions on whether this is strategic, or a is it something a brand does when it does not care about it's brand visual aesthetics due to internal knowledge that suggests consumers within that industry do not care about branding (potentially due to the customer base they serve) and the branding is trivial to them.
If you have any additional questions to follow up with, feel free!