This Is Such a PR Disaster and it was so easily avoidable.
What Is BTS’s PR Team even doing ? Do they even have one or they’re paid to do nothing. Lmao
Gonna talk from pr perspective only. How tone deaf BTS and their team are ?
Whether you agree with BTS going to Chris Brown’s concert or not, (obviously it’s wrong) from a PR perspective, I genuinely don’t understand how anyone thought this was a good idea.
Chris Brown has been involved in multiple serious controversies over the years, including his assault of Rihanna and other abuse allegations. He’s a polarizing figure internationally, so it’s not exactly hard to predict the backlash that comes with publicly supporting or promoting him.
What confuses me is that BTS’s fanbase is overwhelmingly global. Yet it sometimes feels like the company only reacts when something becomes a major issue in Korea.
When the backlash is mainly international, they either stay silent or don’t seem to consider how international fans will respond.
If that’s actually how they’re approaching PR, it feels really outdated. BTS aren’t just a Korean act anymore, they’re one of the biggest global artists in the world. Their image depends on both Korean and international audiences.
Even if they personally wanted to attend the concert, why post it publicly? Isn’t that exactly the kind of decision a PR team is supposed to advise against? The job of PR is to anticipate public reaction and protect an artist’s image, and this feels like the opposite of that.
I’m genuinely curious what everyone thinks on this. The way they keep ignoring controversy outside of their country is getting annoying. They want the benefit from the global success but doesn’t want to deal with the rest ?
They demanded respect form Grammy fews weeks ago but they’re not even respecting their fans ?