u/ObjectBrilliant7592

You're not building hype. If you're fire, but I can't download your music right now, there's an 80% chance I will scroll away and not remember to look you up later. Do yourself a favor and have it available while promoting yourself.

I heard a song by this artist Solaraa. It was really good, so I'm making a note of it, but usually these posts get scrolled by and never revisited. Only the biggest artists like Drake can effectively build hype weeks out from release.