GC Sales Process
I recently switched from selling specialized construction services to working for a general contractor.
I did well selling specific services at several companies (flooring, bathrooms, and windows), but I’m finding full scale remodelingand GC projects to be a different challenge.
There have been quite a few jobs where it came down to us and one other company, and they got the job. I always ask for feedback, and the responses are usually one of two things: either the other company was significantly cheaper (a red flag many clients do not understand until it goes sideways for them), or they suggested an idea the homeowner loved. something I never knew was discussed until after they had already made their decision.
I’m always looking to improve, so I’d really appreciate some insight from those with experience.
What does your sales process look like from the first contact until the contract is signed?
If you’re primarily a salesperson and not a designer, has that ever been a disadvantage? How do you add value or help customers visualize ideas?
How do you structure your estimates? Do you use line items so customers can mix and match options?
Do you include renderings or design concepts with your proposals?
How do you decide which leads deserve the most time and effort?
I average 10–15 leads a week, so it’s tough to spend hours putting together every proposal.
Any advice or tips would be greatly appreciated.