Building for EU ESG market from India

I'm an Indian founder building a data intelligence tool focused on European ESG compliance (specifically CSRD/ESRS workflows).

​The core problem we solve is the manual grunt work: sustainability teams burning hours digging through 800+ page reports just to find specific disclosures or metrics, where every number needs to be 100% traceable back to the source page/table.

​Product-wise, the engine works, and we have clear pricing/credits locked down. But cross-border GTM is where I'm hitting a wall. Selling B2B from India into Europe comes with obvious trust, compliance, and timezone hurdles.

​For anyone selling B2B into the EU (especially in ESG/compliance):

​Where did you find your first early conversations—cold outbound on LinkedIn, specialized communities, or channel partners/consultancies?

​How did you handle the trust barrier of being an offshore founder in a highly regulated EU space?

​Would love candid advice or teardowns.

reddit.com
u/Ok-Echo-4535 — 1 day ago

Building for the EU ESG market from India. How do you get your first 10 B2B leads across borders? I will not promote.

I'm an Indian founder building a data intelligence tool focused on European ESG compliance (specifically CSRD/ESRS workflows).

​The core problem we solve is the manual grunt work: sustainability teams burning hours digging through 800+ page reports just to find specific disclosures or metrics, where every number needs to be 100% traceable back to the source page/table.

​Product-wise, the engine works, and we have clear pricing/credits locked down. But cross-border GTM is where I'm hitting a wall. Selling B2B from India into Europe comes with obvious trust, compliance, and timezone hurdles.

​For anyone selling B2B into the EU (especially in ESG/compliance):

​Where did you find your first early conversations—cold outbound on LinkedIn, specialized communities, or channel partners/consultancies?

​How did you handle the trust barrier of being an offshore founder in a highly regulated EU space?

​Would love candid advice or teardowns.

reddit.com
u/Ok-Echo-4535 — 1 day ago
▲ 4 r/saasbuild+1 crossposts

Building for the EU ESG market from India. How do you get your first 10 B2B leads across borders?

I'm an Indian. Building a data intelligence tool focused on European ESG compliance (specifically CSRD/ESRS workflows).

​The core problem product solve is the manual grunt work: sustainability teams burning hours digging through 800+ page reports just to find specific disclosures or metrics, where every number needs to be 100% traceable back to the source page/table.

​Product-wise, the engine works, and I have clear pricing/credits locked down. But cross-border GTM is where I'm hitting a wall. Selling B2B from India into Europe comes with obvious trust, compliance, and timezone hurdles.

​For anyone selling B2B into the EU (especially in ESG/compliance):

​Where did you find your first early conversations cold outbound on LinkedIn, specialized communities, or channel partners/consultancies?

​How did you handle the trust barrier of being an offshore founder in a highly regulated EU space?

​Would love candid advice or teardowns.

reddit.com
u/Ok-Echo-4535 — 8 hours ago