Building for EU ESG market from India
I'm an Indian founder building a data intelligence tool focused on European ESG compliance (specifically CSRD/ESRS workflows).
The core problem we solve is the manual grunt work: sustainability teams burning hours digging through 800+ page reports just to find specific disclosures or metrics, where every number needs to be 100% traceable back to the source page/table.
Product-wise, the engine works, and we have clear pricing/credits locked down. But cross-border GTM is where I'm hitting a wall. Selling B2B from India into Europe comes with obvious trust, compliance, and timezone hurdles.
For anyone selling B2B into the EU (especially in ESG/compliance):
Where did you find your first early conversations—cold outbound on LinkedIn, specialized communities, or channel partners/consultancies?
How did you handle the trust barrier of being an offshore founder in a highly regulated EU space?
Would love candid advice or teardowns.