Why are well-known websites overcharging?
I've been researching a lot about jerseys during this world cup. Among well-known sellers, I couldn't find PV jerseys for under 900-1000 anywhere except Goal Thread. Big up to them for that.
However, I randomly came across this guy on Youtube who runs a jersey shop. He was selling PV jerseys for 699 each. At first, I thought it was a scam. But when i reached out to him, I realized he was genuine by the way he responded. I went ahead and ordered 10 PV jerseys from him for 7.2k (jerseys+shipping). Received the jerseys last week and the quality is great. I've placed another order with them.
If I were to purchase 10 PV jerseys from these well-known stores, I would have to pay at least 9k-12k depending on the store. Also, no difference in the quality.
Only drawback is that he doesn't have niche jerseys like Morocco, Ivory Coast, Ghana, Curacao, etc. I can get these jerseys in Bangalore but would have to pay 1.2-1.3k bomber easily.
So yeah, back to my question, if this guy can sell for 699 while running a physical shop, why aren't these online stores able to sell it for cheaper?