How should I handle a FBA/SFP/FBM workflow without sacrificing organic search rankings?
I have a product that requires dangerous goods program approval. I thought that this was going to take a lot longer than it did according to what many people were telling me.
Given this, I decided to partner with a 3PL having been shipping from my location via FBM for the entirety of this operation with terrible delivery times.
Despite this we have maintained number one organic search rankings because we were first and created a solid customer based.
Well right before we were making the shift to 3PL handling the shipping we get an email from amazon stating that we have been accepted into the FBA dangerous goods program. However we are only allowed 10 cubic feet of space.
That can only hold 30-40 units of our product. We would stock out in 2 days or less at our current sales velocity.
My priority is not to sacrifice in a anyway our #1 organic sales ranking via SKU or ASIN stockouts while being able to integrate prime.
So my gut instinct is a hybrid approach. Supply Amazon with 40ish units every week or so while having the 3PL handle the rest. I would assume I could accomplish this by using 2 SKUs for the same ASIN. One for the 3PL and one for Amazon FBA. If the Amazon SKU runs out I would assume that it would shift over to the 3PL SKU for the buy box. But my concern is that would any part of this affect my organic search ranking? Would the weekly FBA SKU stock outs lower my ranking despite having the 3PL backup?
I'm asking for general advice on this.