r/AmazonFBAOnlineRetail

Hey everyone! 👋

This is my first post, so please be nice hahaha 😄❤️

I’m the founder of a new e-commerce brand operating across the beauty and fashion/apparel industries.

We previously used Amazon FBA, but pricing has become a bit of an issue for us. We’re now launching our own online store, while continuing to sell through eBay and other platforms.

Things are starting to grow, and after running a successful pre-order campaign through social media, we’re now at the stage where we need a reliable 3PL (third-party logistics) partner to handle our storage, pick & pack, and order fulfilment.

I’d love to hear from other business owners who have either:

• Started a new e-commerce brand and are currently looking for a 3PL
• Already use a 3PL to fulfil their orders
• Have experience moving away from Amazon FBA to their own fulfilment solution

I have friends with online businesses around the world who absolutely love using 3PLs because they don’t have to worry about renting and managing their own warehouse. They’ve also recommended a few 3PL providers here in Australia, including some they’ve had great experiences with and a couple they’ve suggested avoiding.

Before we make a decision, I’d really love to hear real experiences from Australian business owners.

What 3PL are you currently using?
What has your experience been like?
What do you wish you knew before choosing one?
And are there any 3PL providers you would highly recommend or avoid?

I’d also love to know if there are any Facebook groups, Reddit communities, or other social media groups where Australian e-commerce business owners regularly discuss fulfilment, logistics and growing their brands.

Any advice, recommendations or experiences would be hugely appreciated! 🙏

Thank you so much! ❤️

Jessie

Hey Shopify, Amazon & Shopware sellers!
We’re Logiful – your tech-driven 3PL partner with 4 locations in Germany.

We handle for you:
Storage + Pick & Pack + Shipping + Returns
…and we do it as flexibly and transparently as modern e-commerce brands actually need.

Here’s what you get with us:

• No minimum order volumes – whether it’s 10 or 10,000 orders
• No monthly base fees – you only pay for what you actually use
• No long-term contracts
• Fair & transparent pricing (Pick & Pack per order + storage based on actual space used)
• Fast onboarding – often live within 24 hours
• Dedicated personal contact person
• Same-day fulfillment possible Multicarrier (DHL, DPD, UPS, Deutsche Post + Amazon Prime by Seller)
• Automated integrations with Shopify, Amazon, Shopware, WooCommerce, JTL, Billbee, Plentymarkets & more

Plus smart features like: Best-Choice Carrier, address validation, stock alerts, automatic customs documents, and custom if-then rules.

Whether you’re just starting out or already scaling – we grow with you instead of forcing you into rigid processes.

Interested in a no-obligation chat? Just email us: contact@logiful.de.

Let’s set up your fulfillment so you can focus on selling again.

Hi, I worked in Online exports category and transportation management for a good 10 years. Happy to answer any questions from the users here. I also do freelance consulting on online exports from India. Feel free to DM should you need more info.

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Hello, to start off with a little background about myself I am 19 years old and I am going into my sophomore year of college. I had to take out student loans which stress me out so I am looking for a way I can make additional income when I graduate in 2 years to pay off my loans faster. I was wondering if Amazon FBA is worth starting. I have around 5- 7 thousand dollars give or take to start. In my free time I do depop reselling, but I wanted something more scaleable. Im wondering if this is worth it because I heard the profit margins are low which im not used too because with reselling I make good profits. I am not looking to get rich over night but I do want to build something that can make me money in a few months time

Hey everyone,

I need help in selling my brass products in USA/UK/Europe. Anybody that has any experience in selling on Amazon USA or any other website/platform feel free to reach out.

Looking for partners who can help me expand into any other country.

I also have many handmade products.

Looking to hear from you guys soon🤞

UAE-based seller, first wholesale attempt. Would appreciate input from anyone who's dealt with this.

What happened:

Bought 10 units of a coffee grinder from the brand's official UAE distributor. Small test order ~AED 2,250 (~$610). I knew margins would be thin; the point was to stop overthinking, get out of the analysis paralysis stage, and actually start.

Applied for brand approval. Rejected: "We do not accept online order confirmations, packing slips, sales orders, pro forma invoices, or sales quotes. Submit an invoice from your manufacturer, distributor, or supplier."

The document problem:

The distributor runs everything through Shopify, so all they could produce was a store order receipt, which is exactly what Amazon rejects. I spent weeks going through their sales team and then accounts, asking for a proper commercial invoice. They eventually issued a signed and stamped letter on company letterhead confirming the sale (10 units, date, amount, paid in full). Amazon rejected that too, same canned response.

Amazon support confirmed the rejection was document type, not address mismatch or proof of payment. They just want a "finalized purchase invoice."

The bigger problem:

I emailed the brand directly asking for a Letter of Authorization. They replied that they stopped accepting new Amazon sellers in my market about two years ago and suggested I sell on other platforms. They also (fairly) pointed out that buying from the distributor at their price and reselling on Amazon leaves very little margin.

Where I'm stuck:

1. There are existing sellers on these listings. I assume they were approved before the cutoff—is that right, or are they operating without authorization?
2. Is there any legitimate path left, or is "brand doesn't onboard new sellers here" simply the end of it?
3. Has anyone had luck escalating past the automated rejection to an actual human reviewer? Every submission comes back with identical canned text, which makes me think a person never saw it.
4. If the brand has told me in writing they won't authorize me, how risky is listing anyway? Worried about an IP complaint hitting my account.
5. Any advice on liquidating 10 units outside Amazon?

What I've learned so far (for anyone starting out): ask a supplier whether they can issue a proper commercial tax invoice before you pay them, and ask the brand whether they even allow new sellers on your marketplace. I did neither, and it cost me two months.

Thanks in advance.

I've been thinking about one of the most inefficient parts of Amazon wholesale:

You finally get approved by a distributor.

They send you an Excel/CSV file.

You open it...

8,000. 15,000. Maybe 30,000 SKUs.

And now what?

Research every product manually?

That seems backwards.

If I had a 10,000-SKU wholesale catalog today, I'd treat it like a funnel.

10,000 supplier SKUs

↓

Step 1 — Match

SKU / UPC → correct Amazon listing / ASIN.

A wrong match can make every calculation after it useless.

↓

Step 2 — Economics

Before spending serious research time, eliminate products that fail basic numbers:

Supplier cost
Amazon price
Estimated fees
Estimated profit
ROI
Margin

If the economics don't work, why spend another 10 minutes researching the listing?

↓

Step 3 — Competition

Now take the survivors and check:

FBA seller count
Amazon on the listing?
Buy Box competition
Seller concentration

A product can show great ROI and still be a terrible opportunity.

↓

Step 4 — Price History

Today's price is just a snapshot.

If today's $29.99 product spends half the year at $21.99, calculating your purchase around $29.99 can give you a very misleading picture.

↓

Step 5 — Demand

Profit per unit without sales velocity isn't enough.

I'd rather find reasonable ROI + consistent demand than huge theoretical ROI on inventory that barely moves.

↓

Step 6 — Risk

Before buying:

Selling restrictions?
IP concerns?
Hazmat?
Invoice/supplier issues?
Oversized/bulky inventory?
Price instability?

↓

At the end, I wouldn't want another spreadsheet containing 10,000 products.

I'd want three lists:

🟢 BUY — deserves serious consideration

🟡 REVIEW — numbers look interesting, but something needs verification

🔴 AVOID — doesn't justify deploying capital

The real skill in wholesale product research might not be finding products.

It might be eliminating bad products fast enough that you can spend your time on the few that actually deserve deep research.

I'm curious how experienced wholesale sellers handle this:

When a distributor sends you thousands of SKUs, what's your process for getting from the full catalog to your final shortlist?

Maybe unpopular opinion, but I think a lot of ecommerce stores try to solve a conversion problem by buying more traffic.

Store isn't growing? Increase Meta spend. Try Google Ads. Work on SEO. Find influencers... But if 1,000 people visit and barely anyone buys, I'm not sure bringing another 5,000 people in fixes much.

I've seen stores where the bigger problems are much more basic like the offer isn't that compelling, product pages leave obvious questions unanswered, shipping is a surprise at checkout, there's very little social proof, or the pricing just doesn't make sense compared to the alternatives. At that point, more traffic almost feels like paying to find out faster that something else is broken.

The counterargument I hear is that you need enough traffic before you can even know whether you have a conversion problem. And I think that's fair. You can't optimize a store around 50 visitors and call the data meaningful.

But I still wonder if ecommerce has become too focused on acquisition because traffic is easier to measure and scale than fixing the actual buying experience. If you had a store getting traffic but struggling to grow, where would you put the next $1,000?

More acquisition, or fixing conversion first? And at what point do you actually have enough traffic to make that call?

Hi everyone, I’ve recently set up a UK LTD and am preparing to sell on Amazon UK using FBA.

I’ll be importing products from China and storing them in UK FBA warehouses. The business is managed from the UK and my expected turnover is well below the £90k VAT threshold.

I’m currently deciding whether to register for VAT voluntarily.

My understanding is:

• VAT registered: I have to account for VAT on sales, but can reclaim eligible VAT such as import VAT and VAT on certain business expenses.
• Not VAT registered: I keep the full selling price, but cannot reclaim VAT on costs.

For UK Amazon FBA sellers who started below the threshold, did you register voluntarily? Was it actually worth it, or did it hurt your profit margins?

Would really appreciate hearing from sellers with similar experience. Thanks!

Hey everyone,

I need help in selling my brass products in USA/UK/Europe. Anybody that has any experience in selling on Amazon USA or any other website/platform feel free to reach out.

Looking for partners who can help me expand into any other country.

I also have many handmade products.

Looking to hear from you guys soon🤞

I’ve been looking into reselling for amazon fba. I’ve been researching and watching videos on it. I don’t want to start and waste money if nothing comes from this. Any suggestions or anyone willing to help get me started? Any tips would be appreciated as well

I had around 14–15 reviews on my Amazon listing. About a week ago, I checked the listing and suddenly almost all of my reviews were gone. Now only one review is left, and unfortunately it’s a 1-star negative review.

This is seriously affecting my conversion rate because, as we all know, reviews are one of the biggest factors customers consider before purchasing a product.

I’ve already contacted Amazon Seller Support multiple times and created around 5–6 cases explaining the entire situation. Every time, they close the case with a generic response saying that the reviews may have been removed because of some violation of Amazon’s guidelines.

The frustrating part is that they haven’t given me any specific reason.

I’ve asked them multiple times:

- Which specific review violated the guidelines?

- What guideline was violated?

- Why were all the other reviews removed?

- Is there any way to appeal or have the reviews manually reviewed?

But I keep getting generic responses and the cases are closed.

I’m not asking Amazon to restore reviews that genuinely violated their policies. If something was wrong, I just want to know exactly what happened and what the proper resolution/appeal process is.

Has anyone here experienced something similar where Amazon suddenly removed most/all of their reviews?

If yes, were you able to get them restored? If so, what did you do or what exactly did you say to Seller Support?

Also, if there’s a specific escalation route, department, case wording, or process that I might be missing, I’d really appreciate some guidance.

Thanks in advance.

I've been working through the 2024 storage surcharges, low-inventory fees, hazmat, and oversize rules trying to nail down actual per-SKU margin — not just raw fees, but a real keep-or-pass call.

Want to sanity check my math against real numbers. If anyone's willing to share a SKU from a recent manifest (cost, category, rough qty), I'll run the numbers and post exactly how I get to keep/pass, so you can tell me if it matches what you'd calculate by hand.

Not selling anything — just want to know if my math is actually right before I trust it myself.