Need help reinstating 7-digit Amazon Seller Account – Repeated suspensions for “restricted products” we exited in 2025 (account reinstated 2×, then re-suspended with zero new activity)
I’m hoping someone here (current or former Amazon employee) can give me practical advice or point me toward the right escalation path for my UK seller account.
Quick background:
• Long-standing 7-digit seller account
• Suspended/enforced multiple times for allegedly selling “restricted products” via “evasive seller practices” (based on a competitor’s complaint)
Key facts:
• The products in question are not restricted.
• We completely exited that entire category/sub-category in 2025.
• The issue affected only one small sub-category that represented less than 10% of our total sales.
• We discontinued that sub-category last year and have had zero sales or new seller activity in it since the first suspension.
• Some minor listing issues (e.g. an “ingestible” claim on a clearly non-ingestible product) were caused by a third-party listing hijacker.
• Our competitor gained ~80% control of the category, yet competitor sales in that category had been declining with less competition and less external traffic we were bringing to Amazon before the suspension
• We gained nothing from the alleged “evasive” behaviour, as same “restricted product” sold legitimately by multiple sellers.
What we’ve already done:
• Submitted standard appeals and escalated multiple times.
• Successfully reinstated twice after deep dive account reviews.
• Despite no new violations or sales, the account keeps getting enforced/suspended again.
We’re out of ideas on what to try next. Standard appeals clearly aren’t enough at this point.
What I’m looking for:
• Any escalation steps, email addresses, internal teams, or processes that have worked for similar repeated-reinstatement cases specifically in the UK.
• Advice from people who have dealt with competitor complaints, account hijacking claims, or old 7-digit accounts.
• Honest feedback if this situation is salvageable or if there’s something else I should be doing. 6 years of my life was spend building that account.
Any guidance would be hugely appreciated. Happy to provide more details privately if needed.
Thank you in advance!