u/OkDiamond9673

One campaign per lead magnet?

Hi there!

I advertise several lead magnets on Facebook. They relate to different parts of the niche. For example, gesture drawing, quick sketch, landscape painting.

Should I have separate campaigns for each major lead magnets? Or should I just slam it all into one campaign?

Any thoughts appreciated.

Thanks!

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u/OkDiamond9673 — 1 day ago

Purchase vs complete registration objective

Hi there!

We have a few lead magnets that we advertise on facebook. When someone signs up, they get a series of emails with a few opportunities to buy digital products.

We have been using purchase objective (digital product sales). It has been going okay but we are struggling to get 50 a week.

My question… what it be better to optimize for complete registration. We would easily get 50 plus conversions a week. My concern is that we would only get freebie seekers this way who never end up buying anything.

Anyone else have a similar situation?

Any thoughts would be greatly appreciated.

reddit.com
u/OkDiamond9673 — 1 day ago