Is launching a Steam page during a major Steam Sale a bad idea?
Hi everyone,
I’m wondering if launching a Steam page during a major Steam Sale can hurt early wishlist momentum.
My Steam page went live 6 days ago, and so far I’m at 35 wishlists. I know 6 days is a very small sample size, so I’m not trying to draw big conclusions yet, but the start feels slower than I expected.
At first I thought the capsule was the main problem, so I changed it. Then I added a trailer because I kept reading that a Steam page without a trailer is a big mistake. Neither change really moved the needle much so far.
Now I’m wondering if the timing itself might be part of the problem. During a big Steam Sale, players are probably focused on discounted games, their wishlist, and buying things that are already available. A new “coming soon” page with no demo may simply get less attention.
For those who launched a Steam page during a Steam Sale or right around one:
- Did you notice weaker traffic or lower wishlist conversion?
- Would you avoid launching a Steam page during a sale in the future?
- Or do you think timing matters much less than capsule, trailer, genre, and external traffic?
I’m trying to understand whether this slow start is partly bad timing, or mostly a page/marketing problem.
