
A big youtuber wants $5k to cover my game -- what would you do?
I've started doing a bunch of marketing for my game to try to get some coverage before Next Fest in October. I'm pretty happy about where the game is at, so I've been sending out steam keys to creators to get some first looks at it.
I'm using a batch email service to send these keys out in bulk and a pretty big youtuber replied. He's got almost a million subscribers and his videos regularly get 100k-300k views. I feel like that sort of reach would be huge for my game right before next fest - I'd really love to pump my numbers up before the event.
The thing is, he wants $5k for a dedicated let's play video. One of his videos 2 weeks ago got just 71k views - I'm wondering how likely it is I'd see my money back off that.
I sent out 250 emails over the weekend, so I'm hesitant to make any huge decisions until more data from that outreach comes back. Am I crazy for considering paying the $5k though? It's really hard to quantify what a video from this guy would be worth.