Am I the only one who finds this kind of tribute merchandising uncomfortable?
I saw this collection coming out recently, and according to Complex it was meant as a tribute for Asian American and Pacific Islander Heritage Month, using Bruce Lee as the main inspiration.
Honestly, I do think a few pieces from the collection are pretty beautiful, especially some of the jackets and pants.
What I don’t understand is why they had to print his face directly onto the clothes, and even use his name on the belt buckle.
This is already a pretty big fashion brand, and even though they legally have permission to use his image, I still feel like it’s being pushed a little too far commercially.
And if the collection is supposed to represent or celebrate AAPI Heritage Month through Bruce Lee’s image, I honestly don’t know what meaningful value or contribution actually came out of it for the community beyond selling products.
$400 for a belt and we’re still calling this a tribute?