Does proprietary data really matter or is it just a good sales pitch?
I'm comparing a few B2B data providers for our outbound team and I've heard the phrase "proprietary data" so many times this week that I'm starting to tune it out.
We sell commercial security systems in Illinois and have 5 people doing outbound. We're mainly trying to get better contact information for operations directors, facility managers and other decision-makers at companies we want to target.
One vendor told me their biggest advantage is that they have proprietary data rather than relying heavily on shared databases.
Another basically said that doesn't mean much and what matters is how often the information gets verified.
Then a third salesperson told me their database is stronger because they combine several sources.
So now I'm sitting here wondering what I'm even supposed to care about.
If two platforms give me the same person's name, company, job title, email and phone number, does it matter that one says the information came from proprietary sources?
Is the difference mainly accuracy? How fresh the contacts are? Whether every other sales team has access to the same people?
I'm not against paying more for better data. I just don't want to pay a premium because "proprietary" sounds impressive in a demo.
When you're evaluating a B2B data provider, how do you tell whether their proprietary data is giving you a real advantage versus being another marketing line?