▲ 10 r/dtc
Are loyalty points actually changing anything for you?
Been going through our retention numbers and I’m starting to think we’ve been giving the loyalty program too much credit. People earn points, people redeem them. Cool. But that doesn’t tell me if anyone actually came back because of it. The rewards also take long enough to build up that I doubt most customers are thinking about them between orders. What are you actually measuring to know your loyalty program is bringing people back?
u/Organic-Storage-6024 — 9 days ago