I'm trying to put more focus on getting existing customers to come back, I get repeat orders already but I'd like to make them more consistent and start doiing something specifically to improve that side of the business. What do you do that works best for getting customers to make another purchase? I'm looking for things I can implement into the store or changes I can make that have worked well for others.
Particularly working in agency (although can be in house for a brand)
How do you scale output? What systems or flows do you have in place to be able to consistently keep up with the ever growing demand?
I handle about 4/5 clients and they all need constant video briefs and static briefs and landing page copy etc - I really struggle to keep up and give consistent output so I am wondering what you guys do to actually keep a constant flow of briefs and ideas in the pipeline (while also maintaining quality - not talking to the guys who GPT a prod image and ask for 600 images with no actual research or hypothesis behind it).
Any and all info is welcome!
Been going through our retention numbers and I’m starting to think we’ve been giving the loyalty program too much credit. People earn points, people redeem them. Cool. But that doesn’t tell me if anyone actually came back because of it. The rewards also take long enough to build up that I doubt most customers are thinking about them between orders. What are you actually measuring to know your loyalty program is bringing people back?
Founder here, I’m building a creator campaign attribution tool for DTC brands. Before I launch, I want to validate it against real messy data instead of guessing what brands need.
If you run creator/influencer campaigns and have no clean way to see which creators are actually worth the money, I’d like to do a free manual audit for you. Send me spend + any tracking info you’ve got, I’ll send back cost-per-conversion by creator.
Genuinely looking to learn from real numbers before I finalize the product. First few people who reach out, I’ll prioritize.
Be blessed,
Roph
I had a client go from 2.4x ROAS to 0.8x in six days with the same ads, same budget, same audience. Their CTR and CPC was fine, and nothing in the ad account explained why sales had suddenly disappeared.
They'd raised their prices.
The ads were still showing the old price. People saw the ad, liked the product, clicked through expecting one price, then landed on the store and got hit with a higher one. Of course conversion rate died lol. The weird part was the ads themselves still looked completely healthy.
Took about 10 minutes to find once I stopped digging through the ad account and actually went through the store like a customer.
I think people blame Meta way too quickly when this happens. ROAS tanks and suddenly they're changing campaigns that were working perfectly fine a few days ago. But if people are still clicking at the same rate, whatever broke might've happened AFTER the click.
This only holds if spend stayed steady. If you scaled budget during that window, ignore all of this because that's a different problem
The split is whether CTR held while cost per add to cart climbed. If CTR held, whatever broke is after the click. If CTR dropped too, it's a completely different problem and the fix has nothing in common with this one.
In terms of percentage of total revenue:
- what is your profit margin?
- what is your cost of goods shipped?
- what is your own pay?
Just trying to get some benchmarks.
Mine are currently 5%, 60%, and 15% respectively.
Wondering if my COGS is too high.
We spend a decent amount every month on Meta but honestly the campaign management side feels way more repetitive than I expected. Between launching, organizing creatives, and making edits, there are so many little tasks that eat up the day. I've been looking at Blip after another owner recommended it, but I'd rather hear unbiased opinions. What's been the biggest productivity improvement you've made for your Meta workflow?