r/dtc

Hey everyone,

I've spent about 6 years around Shopify profit analytics, and one thing DTC merchants always wanted to know was: Did this order make money?

Most merchants end up in a spreadsheet, subtracting COGS, shipping, fees, and ad spend by hand. Then, Shopify Sidekick or Claude, connected to your Shopify MCP, can explain your store. They can't fix it.

I'm building Shopshot, your Profit operating system that plugs your profit leaks.

My approach:

- Honest math, reconciled to your Shopify numbers to the cent. No attribution fantasy, no AI guessing at your data.

- I know the pain of sending 100s of support questions when the AOV in a fancy app (that charges you $299/month) doesn't match your Shopify AOV.

- Pricing a Shopify app like a Shopify app

What Shopshot does, and how it can save you time?

- Profit Leak report: a ranked list of exactly where you're losing money, each with the recommended fix. Things like reused first-purchase codes, underpriced shipping, products that lose money after ads, shared on a platter.

- Net profit per order: COGS, shipping, fees, and CAC on one order. The "why is this $80 order only making $3" answer in 2 seconds, not 20 minutes.

- Margin per SKU: what to scale, what to bundle, what to kill.

- A daily P&L that ties to Shopify exactly. No "we calculate Net Sales differently" bullshit.

- It handles the annoying stuff most tools skip: freight, duties, per-product shipping.

Honest bit:

It's not live yet. I'm building it with a small group of real stores so it fixes real problems, not imaginary ones.

If you want in, the first 50 founding stores lock in 50% off for life, and I'll personally get you set up on a call: your costs, your integrations, until every number reconciles. Actual white-glove, not a help doc.

And genuinely, I'd love your take: what's the profit question you can never get a straight answer to? That's what I want this to nail.

It's not just another profit tracking app :)