u/Otherwise-Course9962

▲ 3 r/B2BSales+1 crossposts

Great product, terrible at getting leads. What would you do?

Hey everyone,
I’d love some honest advice because I feel like we’re missing something obvious.
We run an Australian-based Entity SEO agency. We don’t lock clients into contracts, and we focus on getting measurable results rather than selling long-term retainers.
The strange thing is that when we actually get in front of a business owner, our close rate is really strong. Once people see what we do, the results we’ve achieved and what we charge, it usually becomes a pretty easy decision.
Our problem isn’t sales—it’s consistently getting in front of the right people.
A little about us:
Australian based.
We specialise in Entity SEO.
We also build websites.
We’re heavily involved in the travel industry and are building our own travel platform.
We’re a Google Things To Do (GTTD) partner, so we spend a lot of our time building technology as well as doing SEO.
No lock-in contracts.
We’ve tried appointment setters in the Philippines, but it just hasn’t worked. Maybe it’s the messaging, maybe the targeting, maybe the market—I honestly don’t know anymore.
If you had this business and needed to build a predictable flow of qualified leads, where would you put your time and money?
LinkedIn?
Cold calling?
Paid ads?
Partnerships?
Referrals?
Content?
Something else?
I’m not looking to sell anything here—I’m genuinely interested in what has actually worked for people who’ve been in this position.
Appreciate any advice, even if it’s brutally honest.

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u/Otherwise-Course9962 — 7 days ago