Prospected 200 people via cold WhatsApp DM since launching my SaaS. Zero conversions. What am I missing?
I've been reaching out to people via cold WhatsApp DM since I launched my SaaS and so far, nothing has converted. I'm trying to figure out if I'm doing something wrong or if it's just the channel.
The product solves a real problem around organization and billing for a specific niche of Brazilian self-employed workers. I validated the pain before building, talked to a lot of people in the space, the problem genuinely exists. But when I go out and prospect, most people read the message and ignore it. The ones who reply show interest, open the app when I send the link, and disappear. Some even tell me they liked it, and then disappear too.
What gets me is that I'm not sending generic blasts. I write a personalized message for each person, record voice notes explaining the product, send video walkthroughs of the app, adjust my angle based on each person's profile. A lot of effort per contact, same result every time: they ghost.
I've tested different approaches, varied the copy, went more direct with some, more consultative with others. Nothing changed the pattern.
I've spent months building this and it's been really discouraging to see zero traction after all that work. If anyone has been through something similar or has real advice, not just "keep going", I'd genuinely appreciate it. Pretty lost right now.