EV brands in an even playing field.
What other car markets are genuinely tariff free, or close to it, regardless of where the car is built?
I’m curious to compare EV brands in markets where Chinese, Japanese, Korean, European and American manufacturers are competing on something close to an even playing field, rather than looking at markets where tariffs heavily favour or penalise particular countries.
Australia seems like a useful example because most of our major volume imports come in tariff free under FTAs, including cars from China, Japan, Korea and Thailand.
So what other countries would make a good comparison?
New Zealand looks like one. Any others?
For context, Australia’s top 10 brands (all not just EV) YTD through July 2026:
Toyota — 115,550
BYD — 60,192
Ford — 48,696
Kia — 48,399
Mazda — 46,960
Hyundai — 45,581
GWM — 34,877
Chery — 29,579
Tesla — 28,366
Mitsubishi — 27,864
It makes for an interesting comparison when BYD, Tesla, Toyota, Ford, Kia and the other Chinese brands are all competing without the huge tariff differences you see in some other major markets.