This might be one of the rarest special edition video games ever made… and I just found it under my bed.
A bit of context, I worked at Codemasters when this game came out and I had this mad idea that we should do the most expensive special edition ever and go for a world record.
The Guinness World record people told us that for it to count as a world record it had to sell. So we worked with BAC who are a British car manufacturer of the Mono (a single seater road going race car) to basically sell a version of the game that came with a race car for a cool 125 grand.
It also couldn’t be a bundle it had to very specificity be its own edition so we then had to get a special pressing of the game from Sony in its own special box and they had a minimum order of 5 units.
I had one, so did the other community manager who worked on the game, the PR guy had one, the 4th is probably somewhere in EA’s archives now if somebody hasn’t tossed it out and the 5th - the actual version that was sold along with the car, a PS3 and lessons with BAC’s race driver ended up being bought randomly by Deadmau5 (not sure if he still has the game or the car).
Thought some of you might find it interesting.
https://www.guinnessworldrecords.com/world-records/108848-most-expensive-videogame-package