Habbo, Habbo Hotel: Origins and Hotel Hideaway are officially up for sale by Azerion: apparently the project was not profitable.
In January 2021 technology firm Azerion completed the full acquisition of Sulake, the studio behind Habbo, after purchasing the remaining 49% of the shares. They had previously acquired a majority stake in 2018.
Now, as 4 June 2026:
- For the first time, both games are listed as "held for sale" assets.
- The difference is significant: we're no longer talking about interpretations of Azerion's strategy or the future of Premium Games.
- Azerion will focus 100% on becoming an advertising platform. Indicating that the Habbo and Hotel Hideaway games are on sale.
- The company itself reports Habbo and Hotel Hideaway as held for sale assets in its financial results.
When isolating just Habbo and Hotel Hideaway alone, Only 300K euro profit was made in Q1 2026 (Image 2).
Well, looks like the actions taken these days in hotels—restricting new registrations, the movement of Assistants and Ambassadors, and the effort to receive more money from players—are now understandable...