u/Personal-Budget-8715

Or do you think there's a better niche to target?

Did a big campaign on Meta thinking it would net our MSP lawyers and they never seem to book. Running out of ideas. Need to find a client fast.

A productized software idea is worth pursuing only if it has:

1. Specific ICP You can name the exact buyer.
2. Pain already exists They know the problem hurts without you educating them.
3. Money attached Solving it makes money, saves money, reduces risk, or saves painful time.
4. Recurring problem It happens often enough to justify recurring payment.
5. Current workaround They already use people, spreadsheets, tools, agencies, or hacks to solve it.
6. Measurable outcome You can prove before/after improvement.
7. Fast first win They experience value quickly, ideally the first session or first 24 hours.
8. Repeatable workflow Most customers can be served the same way.
9. Retention behavior You know what action predicts they'll keep using it.
10. Low marginal labor Each new customer does not require lots of custom work.
11. Reachable market You know where to find and contact buyers.
12. Clear one-line offer “We help [ICP] get [outcome] without [painful workaround].”
13. High Inverse Onboarding Potential It should hold the potential for high-value automated onboarding experiences that show value first and then upsell to an “ask”
14. Blue Ocean / Moat Potential The product should feel meaningfully different from obvious existing tools, either because it serves a narrower ICP, owns a more specific workflow, creates a unique data loop, or combines steps competitors treat separately.
15. No one-time fix products Kill anything where the user solves it once and churns.
16. No manual tracking dependency If the product requires humans to remember to log everything, it is probably fucked.
17. Tall and Narrow beats wide and broad: Don't build anything that serves too many people at once even if you think it can apply to everyone, it's probably most valuable to someone specific
18. No fancy calculators If the value is “Input numbers and get a margin calculation,” that is probably not software. It’s a spreadsheet.
19. Variability Kill Rule Kill the idea if every customer, niche, or use case requires different data sources, different logic, different outputs, or different judgment calls to make the product valuable.
20. Minimal Data Dependency Rule Kill the idea if it needs many external tools, many data sources, or complex integrations before the user gets value. A strong product should create value from one primary input and produce one obvious output. Integrations can improve the product later, but they cannot be required for the first win.

That's it. That's the post.

Stop building stuff nobody wants.

If you want to take shortcuts then you can always plug this into your favorite AI tool and actually build something useful.