Are Social Media Ads a Scam?
I have run a lot of social media ads but most of them were my own personal stuff like trying to get into dropshipping or print on demand the ad always performs well according to the analytics benchmarks I saw I had a ctr of between 3-5% sometimes even more with a very low cpc I get a lot of people on the landing page but every single person bounces immediately off I was told it was because of landing page but no matter how much I tweaked it was the same result.
Because I didn’t have alot of money the ads couldn’t run for long but now I’m running ads for a company so the budget is more than I’ve ever had and again the ads are performing well with some ads even having a ctr of 8% with cpc at 0.02$ but still no conversions and it makes me wonder if it actually works or if there’s something I’m missing cause I’m starting to think it would have been better to pay an influencer to post about it rather than social media ads.