u/Phraaaaaasing

Twenty-two of these went up on this sub and r/fonts in the last twelve months. Every entry links back to the original post. Three of the domains are already dead.

Full disclosure—I did use Claude Code to create Font Chooser Chooser in solidarity with the thinking behind these user-first tools, but also, I have been using em-dashes and Google Fonts since before it was endemic. Just maybe never Fraunces or Instrument Serif until now. It’s also a fun Reddit Sans specimen, and a great way to cycle through all of NaN’s Rubik Black experiments.

Reddit, being Reddit, we’ve been helpfully given a lot of free tools in search of, let’s say, product-market-fit. Curiously as people have been more interested to try Claude Code for online tools, this last year we’ve had 22 different approaches to organizing, finding, comparing, pairing, and seeing open source google fonts.

Pick your own picker… today!! wordmark.nyc/fontchooserchooser

Typography firm Ashler Design has claimed credit for redesigning the Google logo improvements while finalizing Google Sans Flex. They say:

“Just a couple of days ago, Google replaced its decade-long wordmark with an updated version set in Google Sans Flex. The most noticeable changes: new letter proportions, a higher x-height, and a slightly less geometric feel. The goal is to make it easier to roll out new products, since they can all now rely on a existing typeface.

And (if you ask us ;) it also fixes several typographic issues in the previous wordmark, especially the lowercase ‘g’ and the slanted ‘e’.”

As a typeface designer, I think the changes are merited and I was confused why the months-ago launch of Google Sans Flex did not match their logo, however the changes improve performance. When the original Sans logo was unveiled, the departure from the Serif, typeface designers were quick to point out that the mark was made by graphic designers and not by legibility experts. However, I think this new evolution moves farther from austere geometric gestures and closer to human-oriented design. Ironic announcement for an AI-dominated livestream.

This is a logotype that was passed over in 2017, however the system that went with it I still have ideas to change. Cal Sans slots in perfectly for branding where I used Allium or Neutraface №2 before. The sharpness of the Futura on your computer is one of the reasons it isn’t suited for UI design often, but if you can choose how much, it can look epic. (Excited to show more about its blunt-to-sharp variable axis!)

Since Cal Sans 2 is combining Cal Sans and the small-size Cal Sans Text, we are able to imitate how metal Futura handles its sharp apexes, blunter at 8pt and sharp as possible at 32pt and beyond.

A type design’s sensitivity to sharpness, or lack thereof, is one of the things I have been looking the longest for in a Futura design. Why I felt Futura Now and The Future left a little more conversation unspoken about the typeface.

Icon design by Brandon Cabassa, logotype and type by myself.

I’ve known about the Green and Orange Student Cards but not Red

18 days ago u/haystack_in_needle shared a vibecoded font overlay tool to r/fonts —helpful for us to see how much u/elhouso is a fan of inter!

By the way, Rasmus’ lowercase “l” with a tail can be found in ss02

(sorry for re-posting, i didn’t add the image in the correct location)