anyone else feel like AI produces generic answer the second it needs real client context?
I run a 10 person creative agency and I keep trying to use AI for real work beyond generic blog posts. and it keeps failing, not because the models are bad but because they dont know anything about our clients.
like, I tried getting it to draft a response to a client complaint. it wrote something professional and generic. but this specific client has a history, we gave them a discount last quarter, theres a specific way we handle them. the AI doesnt know any of that so the output is useless.
and its the same problem when I hire someone new or someone goes on holiday. all the context about how we actually work with each client, what they hate, what their tone is, who the difficult stakeholder is, all of that lives in peoples heads or buried in slack threads from 6 months ago.
we tried putting it in Notion but nobody maintains it. we tried custom GPTs with uploaded docs but they go stale in weeks.
genuinely asking, how do you lot handle this? where does your "how we do things" knowledge actually live? and has anyone found a way to make AI actually useful for client-specific work?