pmax spent normally for 5 days and produced zero leads, then suddenly came back
running a local service account at about $60/day. the first month of pmax was pretty uneventful, which was actually fine. leads came in steadily, nothing spectacular, but enough that i didn’t have a reason to mess with it. then about a week ago, it basically went dead. same budget. same targeting. same geography. nothing major changed in the account. i checked the asset groups, search terms and where the traffic was coming from, and nothing immediately looked broken. five straight days with zero conversions. then yesterday it suddenly started behaving like nothing had happened and pulled in three leads in one afternoon. that’s the part i’m struggling with. with a bigger budget, i can understand giving the system some room and waiting through a rough patch. at $60/day, five days with nothing is a pretty meaningful chunk of spend for a local business. i left it alone because i didn’t want to start changing things just because performance dipped, and now i’m glad i did. but if it had stayed dead for another few days, i honestly don’t know where i would have drawn the line
for people running smaller local accounts, what’s your cutoff?
do you let pmax ride through a stretch like this, or is there a point where you stop waiting and move the budget into search?