u/Powerful-Echo-2265

Curious if any founders here have tried selling their lifetime deal through cold outreach instead of relying only on AppSumo traffic.

Things I’d love to know:

• Did cold emailing actually convert for LTDs?
• What kind of messaging worked best?
• Did you target existing SaaS users, agencies, Shopify brands, creators, etc.?
• Was the CAC worth it considering LTDs are one-time purchases?
• Did people respond differently to LTD offers compared to normal SaaS subscriptions?

And if you decided NOT to do cold outreach for your LTD, what was the reason?

Would love to hear real experiences — both successes and failures.

Indian app developer here. Got the dreaded "India-linked payment methods not supported" error today while trying to run an App Store Ads campaign. I know that RBI e-mandate rules are likely the underlying cause. What I want is concrete answers from anyone actually running ads from India in 2026: How are you running them?

I’m considering launching an AI-enabled SaaS on AppSumo, but I’m struggling to understand the economics long term.

Unlike traditional SaaS, AI products have ongoing costs (OpenAI/Claude APIs, GPU compute, etc.), so how do founders make lifetime deals sustainable?

A few things I’m curious about:

• Do most LTD users eventually become inactive/light users?
• Is AppSumo mainly treated as a customer acquisition channel?
• Do founders rely on upsells/add-on credits later?
• Are many tools using cheaper/open-source models behind the scenes?

Also, I’ve noticed many AI/video generation tools offer very hard limits — sometimes just 5–10 generations/month.

As a founder, I understand the cost issue. But as a buyer, those limits feel very restrictive.

So why do users still buy these deals, and how do founders decide the “right” limits?

Would love to hear real experiences from founders who’ve launched AI products on AppSumo.