Why we chose AppSumo
Hey everyone,
I've been in SaaS for about 7 years now. Launched quite a few products, but never a LTD.
Yesterday, TimeTuna launched on AppSumo.
The reason we chose to launch a LTD on AppSumo is simple.
Our product is freemium. We need a big base of free users to support a tiny paid base.
We're self-funded, so we don't have big budgets to buy our way into the market. We tried quite a few things but the honest answer is that growth is very slow.
We can't sustain a big marketing campaign or Google Ads because the CAC are very high compared to the LTV or our customers.
Now that our deal is live we already see more traction. People are asking us if they can create YouTube videos. We're getting feedback and ideas of what people want. Getting a better sense of what gaps there are in the market.
And, besides the short-term money, the long-term value of getting users on board will help us make a big jump.
More people will share our meeting links. Getting our brand out there. We'll have a bigger base for feedback and suggestions. We can roll out an affiliate program and have affiliates that can actually promote a product they know and can vouch for.
Overall, we believe it's a great move.
I'm very curious what some of you guys' best practices are? Anything we should improve / do?
You can check out our deal here. https://appsumo.com/products/timetuna/ Would love some feedback on it!