
Just started an investment discovery/intelligence substack. How to scale?
I have just launched a substack today called RNSBrief. The plan is to go through 6k corporate announcements posted by companies listed in LSE every week, curate a small number (10-15 announcements across 5 categories) of high quality announcements and provide bitesizeed write up on why I found it interesting and why it matters to the company.
The aim is quite simple - I am not trying to be another investment substack/newsletter but rather drawing attention to interesting announcements to help my readers to discover new companies and build their watchlist. I do not provide investment recommendation but rather provide exposure and my thoughts to the readers.
As someone who has never scaled an newsletter nor has experience with digital marketing, how can I scale my substack?
Currently, my plan is to post substack notes on daily basis about my filtering and assessment process and to use a newsletter specific twitter account to bring in attention to my work.
The substack still requires a lot of work from a design perspective but I would like to get an idea from mature newsletter operators here on
a. How to market my substack and whether I am doing it right; and
b. How to scale my substack given I want to stay in my current niche.
Link to my substack - https://substack.com/@rnsbrief
Link to my Twitter/X - https://x.com/rnsbrief