I created a karaoke creator product but not sure how to market it
Built a karaoke video creator over the last few months. You paste a song and it strips the vocals with AI + generates a video with synced lyrics. The tech side works really well at this point — I'm actually proud of what it spits out.
The marketing side I'm completely lost on.
What I've already tried:
- TikTok — posted a handful of videos, basically zero traction
- A few Reddit posts in music/karaoke subs — got like 2 signups
- $50 on Google Ads, which taught me mostly how fast $50 disappears
For context, a competitor (mykaraoke.video) is doing ~170k visits/mo and grew 94% MoM in March. Looking at them it seems to be SEO-heavy blog content targeting creator searches ("TikTok algorithm 2026", "video marketing strategy", etc.) + a consistent TikTok account + they got lucky riding TikTok's in-app karaoke hub launch in April. That feels like a lot of plates to spin as a solo dev.
So my actual question: for the indie hackers here who got past the cold-start — what was the ONE channel that actually moved the needle first? Not the "I did everything" answer, the honest "this is the thing that finally worked" answer.
Happy to drop the link in the comments if mods are cool with it — don't want this to read as a stealth promo.
Thanks 🙏