Need help understanding why people go to the big firms
Hey there,
I own my own firm and I have always been on my own and never joined CRE in the traditional sense of starting at JLL, CBRE or somewhere similar. I am looking to grow my firm starting Q1 but I keep getting tied up on the split structure.
Why do so many agents agree to these 50/50 or best case 60/40 splits? I have a more boutique mindset, where 50/50 & 60/40 should only be for people I genuinely need to help and teach. An experienced agent should be at least 70/30. So why are other agents so on board for JLL at 50/50? Do the big firms literally hand you leads and sales to the point that it outweighs being at a smaller firm and keeping more of what you make? Like, how is a 50/50 with the house before your true split even worth it?
All my agents get the same resources (for the most part) as the bigger firms, except for the name.
I am looking to see if I am missing something because I genuinely have no ability to grasp the concept of going to a big firm for less because I have never done it. Trying to understand why Big over boutique so I can understand the thought process before I do a growth push.