Junior FA: Is it reasonable to ask for production-based comp on top of salary?
25M, about 2 years in the industry. I hold Life/Health, SIE, 6, 7, 63, and 65 and work at a boutique planning firm/hybrid RIA.
My background is heavily sales-focused and I’m strong with clients. My current role is service-heavy, but I’m also actively developing a target market and prospecting strategy with the goal of producing.
Lead advisors have been transitioning mass-affluent households to me to service and retain. I currently manage about $15M, and the book is growing consistently. My goal over the next 12 months is to get to $20M-$25M, including roughly $5M-$10M of self-sourced net new assets rather than just inherited relationships. Most accounts are around a 1.5% advisory fee.
The issue is compensation.
I’m currently salary-only with a discretionary annual bonus. I took the role understanding it was designed for a newer advisor to develop into a lead, but the actual path is fairly undefined. I don’t have clear production benchmarks for becoming a lead, I don’t own relationships I source, and my compensation is essentially the same whether I bring in $0 or several million in new assets.
Coming from sales, I’m finding that I really miss having a direct incentive to produce.
I’m considering proposing a variable compensation structure that keeps my current salary intact but pays additional bonuses only when I generate incremental revenue for the firm.
For example:
•Sell and complete a financial plan: bonus equal to a percentage of the planning fee
•Bring in a rollover/new advisory account: bonus tied to first-year or net new revenue
•Potentially similar incentives for other measurable new business
The percentages are negotiable. The concept is simply that I earn more only when the firm earns more.
My concern is that compensation and firm financials seem fairly close to the chest. I don’t know the salary bands for lead advisors, and while most leads are salary-only, many are also partners, so their economics are obviously different.
For owners or experienced advisors:
Is this a reasonable ask from someone only two years into the industry?
Would you view this positively as a junior advisor showing initiative, or negatively as someone getting ahead of themselves?
And if you were in my position, what kind of salary + production structure would you propose?
I genuinely like my firm and would love to eventually become a partner. My concern is that there’s currently no defined path to equity, no ownership of self-sourced relationships, and no meaningful production incentive.
I got into this industry wanting to build aggressively, so I’m trying to figure out whether I should push for a structure that better aligns incentives or accept that this may simply be a different type of firm than what I ultimately want.
ETA: I have only been with this firm for approx. 6 months. In the industry total 2 years.