What other pointers do you look for when deciding to purchase a property?

I was looking around at a real estate website at real estate porn and was wondering if you folks were looking to find a property for investment (maybe to flip it, or to rent it out) what would be the non-obvious things (i.e price) you folks will deem as important? i.e

  1. If the place is prone to flooding/earthquake/typhoon
  2. Rental yield? This seems to be obvious but how do you go about finding it out?
  3. Concentration of pre-war houses in the area?
  4. Amount of schools/park in the proximity
  5. etc?
reddit.com
u/Purple_Raspberry3102 — 2 days ago
▲ 12 r/seogaps+1 crossposts

Claude embedding watermarks in AI content

I follow Lily Ray, and today I saw this:

https://preview.redd.it/lnjb2m2wntih1.png?width=780&format=png&auto=webp&s=ffbc17b39769c149b910c1f3739396deb93547d4

I thought this was a done deal already. And now people are talking about it again from the SEO context: Can the search engines detect it? Well, they can, but doing something about it is something different altogether.

I've written about this in the past:

https://kafkai.ai/articles/ai-seo/ai-content-detection-fails/ and https://kafkai.com/en/blog/detecting-ai-generated-text-a-look-at-the-challenges-and-mitigations/

And of course, the whole world is much bigger than Claude.

reddit.com
u/Purple_Raspberry3102 — 9 days ago

How are you folks in Nikkei faring?

The Nikkei index just got into correction, and 半導体系 is down by 26% (chart is for 1M). On the other hand Construction and Banks, Finance is doing well.
Hope you folks have a great day today!

u/Purple_Raspberry3102 — 22 days ago
▲ 9 r/seogaps+1 crossposts

Platform properties roll out globally, plus a new social and video performance guide  |  Google Search Central Blog  |  Google for Developers

You can now track your exposure level on platforms such as YouTube, TikTok, X and Instagram (for now I guess) on Google Search Console.
I think they were in beta up until today.

developers.google.com
u/Purple_Raspberry3102 — 22 days ago
▲ 6 r/DoSEO+1 crossposts

Google's own engineers just debunked the "strip your site to Markdown for AI SEO" trend and explained why it's actually hurting your rankings

Since a year ago I think I started seeing people pushing for Markdown alongside your normal HTML, to target so-called "AIO". I've always been skeptical of this: It just doesn't make sense. Anyway, On the latest Search Off the Record podcast (Ep. 111), John Mueller and Martin Splitt addressed this directly. Their verdict: stripping to Markdown doesn't help. It removes the exact signals Google uses to understand your content.

  • Here is the gist of why: Markdown is a writing format, not a publishing format. It gives you words without architecture.
  • HTML provides trust and context signals — navigation, headers/footers, inline links, schema markup, breadcrumbs. Markdown strips all of that away.
  • Google already converts HTML to clean text internally. Mueller noted this is trivial and has been happening for decades. Their crawler renders your page, removes boilerplate, and extracts meaning. The problem isn't HTML; it's bad HTML.
  • Real data backs structured HTML. Google's own case studies show structured data drove a 25% CTR lift for Rotten Tomatoes and an 82% higher CTR for Nestlé. Strip your schema and you strip your classification signals.

The library analogy from the piece stuck with me, and made it easier to explain to people: Markdown dumps every book onto a table with no shelves, no signs, and no index cards. Readers can still read the pages, but they can't tell if it's a curated collection or a Wikipedia copy-paste.

Been sometime since I wrote something about SEO and AI, so as usual, I wrote up the full breakdown with direct quotes and the podcast reference on r blog here: https://kafkai.ai/articles/ai-seo/google-markdown-seo-myth/

u/Purple_Raspberry3102 — 2 months ago