Do you ever feel like you're spending more time optimizing emails than writing them?
I've been working on email campaigns for a while now and lately I've caught myself going down a rabbit hole with every little detail.
I'll spend ages comparing two subject line wondering if I should move a button higher, change one sentence or send at a different time before I know it I've spent an hour tweaking things that probably won't make a huge difference on their own.
The other evening I took a break and was scrolling on my phone reading different discussions about email marketing and it made me realize everyone seems to have a completely different opinion on what matters most some people swear by subject lines, others say deliverability is everything and some think the offer itself is all that really matters.
At some point I started wondering if I was using optimization as a way to avoid just hitting send.
I'm curious where everyone else draws the line what's the one thing you've found consistently has the biggest impact on your campaigns and what do you think people spend way too much time overthinking?