u/Puzzleheaded_Hat5942

Six months ago I posted here asking if anyone would even care about a 17.2 micron merino t-shirt made in Europe. The response floored me.

To the five people who volunteered to test early samples and gave me brutally honest feedback — you know who you are. You told me when the neck wasn't right, when the weight felt off, when my copy was too technical. This product is better because of you. Genuinely grateful. 🙏

To everyone else who upvoted, commented, DMed, or just lurked and added to the waitlist — you kept me going on the days this felt impossible.

Woon is live today at www.woon.pt

There's a launch discount on the first production run — limited to the units we have. No artificial scarcity, just the reality of a small first batch.

The Perfect Tee. 100% merino, 17.2 microns, 145g/m², RWS certified, made in PT. Everything we talked about, finally real.

Thank you, r/MerinoWoolGear. This community made this happen.

I've spent my entire career in textiles. From raw fibers to finished garments — it's all I know.

For years I've seen how merino is made, what corners get cut, and why most "premium" products aren't as premium as the price tag suggests.

So I finally did something about it.

I developed my own merino t-shirt. 100% merino wool, 17.2 microns, 145g/m2, made in Portugal — and I controlled every step of the process myself, from the yarn to the finished piece.

The brand is called Woon. We're launching on May 19th.

If you want early access — and there's something reserved for people on the list — sign up at woon.pt

You can also follow along on Instagram @woon.pt — I'll be sharing more about the fabric, the process, and what went into building this from scratch.

Happy to answer any questions about the brand and waiting your support. 😀

Following up on ( https://www.reddit.com/r/MerinoWoolGear/s/i5hseZBFv8 ) from a few weeks back.

Got a great response — thank you. I replied to pretty much everyone but it seems most of my comments weren't showing up. If you never heard back from me, that's why.

The brand is ready. If you're still interested, just get in touch by DM in the next 24h please.

European addresses only for now, but reach out either way.

Thanks again for the support — it means a lot.