How are you approaching AI link building for SEO/GEO right now?
I handle SEO/GEO for a small B2B Saas company and I'm trying to figure out how much effort we should still put into backlinks versus mentions and citations that might actually help with AI search visibility.
We've been doing traditional outreach, but it's pretty manual and I'm not convinced chasing DR alone makes sense anymore. For anyone doing AI link building for SEO, are you changing how you qualify sites or still basically following the same relevance + authority approach?