WHO IS GOALS ?
You’ve all heard the marketing about what GOALS is, but playing the game paints a different picture.
So, let’s discuss who GOALS really is and who the people behind the game are.
### **People**
**Oskar Gabrielson:** Direct connection to one of the biggest loot-box controversies in video game history. [Push Square](https://www.pushsquare.com/news/2017/11/ea\_removes\_microtransactions\_from\_star\_wars\_battlefront\_2\_for\_now\_at\_least)
**Ebba Ljungerud:** Executive experience in the gambling industry, although she publicly rejected the idea that gambling and video games/loot boxes should be equated. [GameStar](https://www.gamestar.de/artikel/paradox-interactive-spieler-sollen-keine-angst-haben-weil-firmenchefin-aus-der-gluecksspielindustrie-kommt%2C3332990.html)
**Sebastian Knutsson:** Decades of experience in F2P, mobile gaming, and monetization through King/Candy Crush. [Andreas Thorstensson on LinkedIn](https://www.linkedin.com/posts/andreasthorstensson\_im-thrilled-to-share-that-weve-successfully-activity-7313160193394073601--0Bi)
**Nicolas Julia:** Interesting because Sorare explicitly positioned itself as **not relying on traditional random loot boxes**, instead selling transparent digital cards. [Sifted](https://sifted.eu/articles/gerard-pique-investment)
**Andreas Thorstensson:** Ceo, Former ONLINE Counter-Strike world champion and well known netcode exploiter [deadmen][ (https://deadmen.co.uk/smf/index.php?topic=554.0)
Those people have created a game called GOALS that evidently features:
* Free-to-play
* Microtransactions
* Premium currency
* Packs
* Randomized content
* Different pack prices/probabilities
* Players can obtain stronger teams through purchased packs
* Live-service game
* D1/D7/D30 retention is being monitored
* Proprietary matchmaking
* Extensive telemetry [Xbox Store](https://www.xbox.com/de-DE/games/store/goals/9PF2ZS4XB4JH
Take a look at the link for context.
What do you think? How far apart are the marketing claims and the actual reality?