Creator Program for CPG Brand
We are launching our creator program at the end of the month. This will be a 3-month pilot program as we are testing it out, seeing what works, what doesn't, and will relaunch again during the holiday season. We are an alcohol brand, and we are not on Shopify, but even if we were, we wouldn't be able to use it as an e-commerce platform due to compliance.
Our e-commerce partner, Bottle Nexus, is very familiar with affiliate marketing, and we can produce the codes for our creators. Some of the questions/thoughts that I have are,
- We're managing this internally. Should we work with a platform such as ReferralCandy? Or can I onboard the creators onto WhatsApp or utilize an SMS platform? My concern is how to communicate with them on a weekly basis.
- How costly can this get?
- How often should we pay out, weekly, bi-weekly, or monthly?
We're looking to onboard 5-10 creators. We've received 14 applications so far, but they're very diverse as far as demographics and content style are concerned. I'd say about 8 of the creators I know from my network, and they are excited to support and join the program.
I'm really looking for guidance and best practices.