
'All the banks are owned by Jews': the anti-Semitic writings of France's far-right party boss Jordan Bardella
Submission statement: Jordan Bardella, the popular leader of the French far-right party National Rally which currently topping the polls for next year's elections and who is mulled as potential Prime Minister were Marine Le Pen to win the presidency, has been exposed as having produced numerous crude antisemitic and conspiratorial writings in private conversations obtained by the investigative newspaper Mediapart, casting renewed doubts on the "de-demonization" of the far-right party.
"The Jew must dominated (sic) other peoples, crush them and rob them, a Zionist is necessarily and profoundly Jewish. In France, two good examples are BHL [editor's note, the philosopher Bernard-Henri Lévy] and [editor's note, prominent economic and political advisor Jacques] Attali. And that is what they want, a New World Order dominated by Israel, with of course Jerusalem as its capital” is the most striking message by Bardella, who also idolizes Alain Soral, a conspiracy theorist, Holocaust denier, masculinist and obsessional antisemite convicted thirty times for insult, defamation, incitment to hatred and harassment in France, Belgium and Switzerland.
Jordan Bardella, who has been serving as the president of the National Rally since 2021, is a career politician who joined the National Front as a teenager and rapidly climbed the ranks of the party, becoming the face of the "new National Rally" - in a suit and a tie, with a polished communication and an ostentatious disdain for open bigotry, focused on anti-immigration policies and cost-of-life concerns.
The National Rally was founded as the National Front in 1972 by Pierre Bousquet, a former Waffen-SS who fought on the Eastern Front, Roger Holeindre, member of the terrorist organization OAS which murdered 2,000 civilians during the Algerian War to keep the country under colonial rule, and Jean-Marie Le Pen, nationalist and populist career politician who would later be convicted for Holocaust denial.
The National Front remained a fringe far-right party until 2002, when Jean-Marie Le Pen scored a shock win by eliminating incumbent Socialist PM Lionel Jospin in the first round of the presidential election to face incumbent conservative President Jacques Chirac. Le Pen's devastating loss 82-18% did not stem the party's momentum, and in 2011, he ceded the party's presidency to his daughter Marine, who remodelled the party into a credible political force by focusing on cost-of-life issues, cultivating a strong field campaign courting voters in the de-industrialized and unemployment-stricken areas of the north, the northeast and the southeast, broadening her base to suburban and traditional right-wing voters.
Marine Le Pen's arching strategy was "de-demonization", which she pursued by softening her rhetoric on national identity, European integration and social conservatism, and by purging the party of its most visibly radical elements - including her father, kicked out of the party after yet another antisemitic outburst in public.
Jordan Bardella was groomed to be Marine Le Pen's successor and was pushed into the spotlight when Le Pen was barred from office following a conviction for embezzlement. More popular than Le Pen, with a more economically liberal platform and a "unionist" line aimed at forging alliances with traditional right-wing parties, Bardella was presented by his partisans as a more polished incarnation of the "nationalist right" able to shake off the stench of Le Pen's name. He was nonetheless sidelined after an appeal shortened Le Pen's ban from office and sealed her return in the presidential race.
Over the past fifteen years, Marine Le Pen has pursued, as part of her "de-demonization" strategy, an attempted rapprochement with French Jews, rebuking the overt antisemitism of her father, adopting a pro-Israel stance and focusing her attacks on the Muslim community and the far-left, which she accused of being the prime engines of modern antisemitism. Jordan Bardella was the first French far-right leader to travel to Israel after he was invited by the Israeli Minister of Diaspora Affairs, an invitation that caused massive uproar in the French Jewish community and led to a break between historical supporters of Israel and the current Israeli government.
Yonathan Arfi, the head of the umbrella organization of Jewish institutions, commented that the reveltions over Bardella's antisemitic tirades showed "the limits of de-demonization", concluding that the National Rally "never fundamentally changed" and "remained the den of antisemites and conspiracy theorists".