u/RawrCunha

Hi everyone, i just want give you update about my Saas.

In context, i build trunktransfer (trunktransfer com), alternative to wetransfer but allow user to whitelist with their own domain.

Previously i post here > https://www.reddit.com/r/indiehackers/comments/1t1rg6l/how_do_you_get_customer_from_cold_dms/

Recently my co-founder and i’ve been sending cold DMs, and so far we’ve sent around 500+.

We manage, there is no product works except on Friday. so we do marketing activity together everyday. (Except bug fix it happen sometimes, we need to fix fast)

Right now, we still far from product-market fit, which is why we’re testing a few things:

1- Niches

2- Channels

3- Messaging angles

We want to figure out which niche, messaging angle, and channel fit the product best.

1. Niche : We’ve gone from targeting general photographers, wedding videographers, all the way to creative directors.

So far, creative directors who work at or own studios have been the most engaged users. Some of them have started trials and become customers of Trunktransfer

2. Channel : We experiment Cold DMs in Instagram before since we target freelance videographer and wedding photo/videographer. however seem they are not engage with product and we move to creative director, we will try back to Linkedin again for Cold DM.
   Meanwhile we DMs people, we also prepare for SEO, that;s why we create some blog post like alternative to [competitor], etc, only few posts and few resources.

3. Messaging agles : This is should be the hook for our target audience, currently what make us different is we allow customer to whitelist delivery, not only background, logo and color, we also allow customer to whitelist domain, so they can use their own domain like files[dot]theirownstudio [dot] com/abc

But I still need more numbers to be sure. We still lack enough data, which is why we keep doing outreach.

It’s challenging because it’s closely tied to finding product-market fit.

i’ll keep sharing updates on what we discover.

By the way, now we have 2 customer. if 1 another trialing user convert on this saturday, we will have 3. Hopefully

But the funny is, my 2 customers not come from cold DM, i dont 100% sure where it come from either Google, chatgpt, reddit or something else beside DM

So the lesson so far :

- Our assumption about niche market, could be wrong sometimes. I previously thought that freelance videographer as target market, but it was not, then we move to other niche until we think it fit.

- With doing marketing together with co-founder, it avoid us from over engineering. together we focus on distribution. Even both of us also doing customer support, help our customer when they have the problem. it make us faster despite i think it too slow, but compare to my previous saas, now is the best whhich we have real customer and revenue

So, i'm eager to learning from you guys, so every advices are welcome

Hi everyone, i just want give you update about my Saas.

In context, i build trunktransfer, alternative to wetransfer but allow user to whitelist with their own domain.

Previously i post here > https://www.reddit.com/r/indiehackers/comments/1t1rg6l/how_do_you_get_customer_from_cold_dms/

Recently my co-founder and i’ve been sending cold DMs, and so far we’ve sent around 500+.

We manage, there is no product works except on Friday. so we do marketing activity together everyday. (Except bug fix it happen sometimes, we need to fix fast)

Right now, we still far from product-market fit, which is why we’re testing a few things:

1- Niches

2- Channels

3- Messaging angles

We want to figure out which niche, messaging angle, and channel fit the product best.

1. Niche : We’ve gone from targeting general photographers, wedding videographers, all the way to creative directors.

So far, creative directors who work at or own studios have been the most engaged users. Some of them have started trials and become customers of Trunktransfer

2. Channel : We experiment Cold DMs in Instagram before since we target freelance videographer and wedding photo/videographer. however seem they are not engage with product and we move to creative director, we will try back to Linkedin again for Cold DM.
   Meanwhile we DMs people, we also prepare for SEO, that;s why we create some blog post like alternative to [competitor], etc, only few posts and few resources.

3. Messaging agles : This is should be the hook for our target audience, currently what make us different is we allow customer to whitelist delivery, not only background, logo and color, we also allow customer to whitelist domain, so they can use their own domain like:  files[dot] domain[dot] com/abc

But I still need more numbers to be sure. We still lack enough data, which is why we keep doing outreach.

It’s challenging because it’s closely tied to finding product-market fit.

i’ll keep sharing updates on what we discover.

By the way, now we have 2 customer. if 1 another trialing user convert on this saturday, we will have 3. Hopefully

But the funny is, my 2 customers not come from cold DM, i dont 100% sure where it come from either Google, chatgpt, reddit or something else beside DM

So the lesson so far :

- Our assumption about niche market, could be wrong sometimes. I previously thought that freelance videographer as target market, but it was not, then we move to other niche until we think it fit.

- With doing marketing together with co-founder, it avoid us from over engineering. together we focus on distribution. Even both of us also doing customer support, help our customer when they have the problem. it make us faster despite i think it too slow, but compare to my previous saas, now is the best whhich we have real customer and revenue

So, i'm eager to learning from you guys, so every advices are welcome

Hi everyone,

I m dm ing people to get customer. Its ealry phase. I do thing that dont scale. I dm them manually. Since my target customer is videographer i reach out them through instagram.

Before that i tried to reach out my potential customer in linkedin but performance not good, i think my customer not in linkedin, from 100 people i add connection, less than 10 accepted, that swhy i move to instagram.

But again, i feel doubt about what i am doing.

Before i quite confident in get bera user since it like exchange benefit, now i want to focus to get customer.

Currently what i did is send dm with copy like

Hey name,

Quick question. Do you have problem with [issue i want to solve]

After they reply then i pitch the product.

Now, Some of them reply, so far i got 2 replied from 30 dms. I know it still early, i need more dms to get better measurement.

Thats why i want to learn from you guys to get customer from dms.

How you craft copy to cold dms?

Any tips ? Should i straight forward offering like discount , trial ?

Or what better approach ?