▲ 0 r/Thumbtack
PPL (Pay Per Lead) vs Monthly fee
If you get customers through an online platform, which would you rather pay for?
Pay per lead: you only pay when a customer contacts you. You pay nothing in slow months, but a busy month costs more and you pay even if the job doesn't close.
Flat monthly fee: one set price with unlimited leads. Your cost is the same every month, but you pay even when it's quiet.
u/RegionBeacon — 7 days ago