Coaching mismatch: Charge clients a lot / pay underlings next to nothing
An "out of integrity nugget" from my brain today, regarding the coaching industry:
Coaching programs encourage new coaches to "charge their worth," which as another post today was sharing is sometimes upwards of $297. Interestingly in these same programs, usually the coaches in training do hour swaps, where they all coach each other. In our program we had to charge each other $100 a session. The only group making money on this was paypal.
Coaches coaching coaches (aka certification programs) are often upwards of $10k-ish. Stack that up and the owner or lead coach is making decent money.
But yet, when the coach who coaches coaches fills up her (usually her) "mentor coach" spots, in my experience, they get paid next to nothing. In ours, we got a very measily $300 a month (6 months), room and board at a weekend retreat, and very rarely we "got" to coach a trainee for $100 a session. The monthly rate covered doing weekly group calls with our small group, answering emails, reviewing transcripts, doing break outs on the weekly big call, basically full responsibility for our small group of trainees during their time in the program.
And, the biggest payout we got was $1500 for referring someone IF they "graduated." The affiliate payout was bigger than any monthly payment as a mentor.
In other words, the lead/owner was bringing in the cash, and she basically got free labor from her leadership team. The messaging was "you're lucky to get to do this, because you can't do this anywhere else."
This doesn't align with "charge your worth," or set any sort of example for the other trainees. It's not living your truth or playing big. It's the opposite of all of those things. It says you're the best and brightest BUT.... there's no business plan for this outside of the coaching pyramid. You're one of the examples in the field BUT..... you'll make $2000 this year for doing this, while the owner / lead brings in over $200k
It was more brain washing. It's pure and simple an MLM. We were all downstream for this person, because we were deeply incentived to bring in more people. If you complained, you were out. If you criticized or offered suggestions, you got a word salad of rebuttal similar to Shoshanna's BS.
I don't know why anyone does life coach training, any more. Even as a solo coach in the field - the math doesn't work.