First-time beauty founder with no funding. How did you figure out what to do next?
Aspiring beauty founder here, still in early stages and trying to understand the realistic order of operations for launching an indie brand.
For those who have done it (especially bootstrapped), I have a few questions I can’t seem to find honest answers to:
When did you actually build your website and finalize your logo? Was it while you were still developing your product, or did you wait until you had samples or a final formula?
Did you work with a branding agency, a freelancer, or do it yourself? And honestly, was it worth what you paid?
If you had no outside funding, how did you sequence everything? What came first, what waited?
Looking back, what did you do too early and what did you wish you had done sooner?
I’m not at a stage where I’m ready to share details about what I’m working on, just trying to learn from people who have actually been through it. Any real talk is appreciated.
Genuinely grateful for any knowledge.