Google's AI used as much electricity as all of New Zealand last year. Up 37% in one year.
42 million megawatt-hours. In one year. Just Google's data centers.
That's the entire annual electricity consumption of New Zealand. Or Denmark. Pick your country.
37% increase year over year. Largest in Google's history. And their own report says it — "our AI infrastructure buildout is currently accelerating faster than the grid is decarbonizing."
They wrote that about themselves.
The usual defense is "but we buy 100% renewables." Except buying a renewable energy certificate doesn't mean clean electrons flow into your data center. It means Google paid for equivalent clean energy to exist somewhere on the grid. The actual chips running in Taiwan, Japan, Vietnam — those run on whatever the local grid provides. Supply chain emissions up 25% same year.
Amazon dropped their sustainability report the same week. Emissions up 16%.
Two of the largest companies on earth. Same week. Same direction.
We keep talking about AI getting more efficient per query. Nobody's talking about total load growing faster than efficiency gains.
Is "each prompt uses less energy than 9 seconds of TV" an acceptable answer when your total footprint just jumped 37%?