u/Risman_Shakenya

The recent HubSpot AEO data got me thinking about the automation side of this. If AI search is becoming part of the buying journey, then an interesting workflow isnt just track our visibility. It could be something like:

visibility drops → identify affected prompts → inspect citations → flag relevant content → decide whether a human should act.

That sounds useful but also like a pretty easy place to automate the wrong thing. Id be interested to hear how other people would design that workflow. Where do you think automation makes sense here, and where does it get risky?

Built 2 SaaS products over the last 5 years and support ticket volume has been my constant headache. I have tried a bunch of tools, some worked and some bombed. Here is what I used in production:

1. Zendesk — solid at scale but expensive, setup took forever
2. Freshdesk — cheap, good for small teams, breaks when you hit 5k tickets/month
3. Help Scout — nice UI, lacks automation, missed integrations
4. HubSpot Service Hub — CRM-native, automation actually works, scaled with us

What stuck was HubSpot not because it is perfect but because tickets stopped leaking and our team didnt burn out. The CRM integration meant we saw customer history without switching tabs. What is your tool and does it handle growth?